HAIR TRANSFORMATIONS – PART 1 – CATHY By Hair Romance

I love hair’s power to transform and I am so excited to be finally sharing this series with you here on Hair Romance.

THE STORY BEHIND THE HAIR CARE CHALLENGE

I’ve wanted to do reader makeovers for so long now and I am absolutely thrilled to have Schwarzkopf as my partner on this series.

As you probably know, I’ve been a fan of their products since forever. And as we’ve been working together a little bit lately, I convinced them to let me bring some of my readers in so we could have a little hair party.

MAKEOVERS ARE MORE THAN JUST INDULGENCE

I adore a makeover, and I think it’s really important to see a makeover not as changing you, but more about spending some quality time with yourself.

So often we put ourselves last and don’t schedule in enough of that important ‘me time’.

For Cathy, Sascha and Lana, their lives are incredibly full. They have so many demands on their time that they often allow themselves to fall to the bottom of the list.

MEET CATHY

First up, I want you to meet Cathy.

Cathy is a mum of three from Wollongong, NSW. She has a son and twin daughters that keep her pretty busy.

Cathy also has one of the kindest hearts of anyone I’ve ever met.

She’s always helping others and so she was a great candidate for a Hair Romance Makeover because it’s time someone gave her a bit of a pamper and some time to relax.

Cathy is our first Hair Care Challenge transformation and I think you’ll be as impressed with the results as she is.

Over the next couple of posts you will also meet Sascha and Lana, and I hope you enjoy these before-and-afters as much as I do.

CATHY’S HAIR PROFILE

• Cathy’s hair is naturally thick and quite dry and she felt her hair was looking a bit flat.
• Her main hair concerns were covering greys and getting more vibrancy in her hair colour.

Without any spare time to get to a salon, I knew the Schwarzkopf Colour Specialist with Omegaplex was going to be the perfect fix for her hair.

CATHY’S HAIR CARE CHALLENGE TRANSFORMATION

Take a look at behind the scenes on the day and Cathy’s colour transformation!

Click here if you can’t see the video above

CATHY’S HAIR RECIPE

We created a custom colour for Cathy by mixing two shades from the Colour Specialist range – the 6.68 Fiery Dark Blonde and the 8.1 Cool Light Blonde in a 50/50 ratio.

This creates a level 7 colour with just the right tones for Cathy’s complexion.

This is something new both Cathy and I learned on the day from Grant Withnell, Schwarzkopf’s National Technical Educator, or as I like to call him, the Colour Master.

You can mix two tones within same Schwarzkopf Colour range to create a custom shade to suit your hair.

Best of all, Cathy’s hair is strengthened by the Omegaplex technology in this colour and the colour is blissfully low maintenance too. She can fit in root touch-ups at home to suit her schedule.

CATHY’S HAIR CARE CHALLENGE JOURNEY

I caught up with Cathy around three and half weeks after her colour to see how she was doing. Here’s what she had to say:

Click here if you can’t see the video above

I’m so thrilled with how Cathy’s hair turned out. And even more important is how Cathy feels about her hair. She loves the result and will continue the same colour at home. I can’t wait for an update from her in another few months’ time.

FEEL THE DIFFERENCE

I’m constantly surprised and impressed with how much of a difference Omegaplex makes. You can really feel it in your hair.

The thing I love about the power of a hair transformation is how it can also change how you feel on the inside. We should all take a little bit time for ourselves, as it really does give you a boost.

STILL PLEXED ABOUT PLEX?

The innovative Plex technology works to repair your hair while you colour, as it rebuilds the bonds within your hair. This means that after colouring you don’t have to worry about damage. Instead your hair will feel stronger than before.

Find out more about Plex technology here.

2 AUSSIE FIRSTS

Schwarzkopf Colour Specialist is the first range in Australia to include Omegaplex. It’s also the first Plex technology colour product available straight to the consumer (that’s us).

FIND YOUR PERFECT COLOUR MIX

Within the same Colour Specialist line you can mix colours to create a custom blend. You can create your perfect shade as we did with Cathy and mixed the Fiery Dark Blonde with the Cool Light Blonde in a 50/50 ratio.

YOUR OWN PERSONAL HAIR CONSULTANT

Wondering how to choose your perfect colour? Schwarzkopf are on hand to help every day with their professional Advice Line.

I used to think that you could only call if you had a problem, but Schwarzkopf has a dedicated support line with pro hairdressers working 9-5 every day to help you choose the right colour before you start.

If you need any advice, they’re there at the beginning and all through the process to help you.

You can even call them from the aisle and make sure you’re buying the right colour for you.

Their freecall number is 1800 022 219.

HAIR CARE ADDED BONUSES

There’s so much more in the Colour Specialist box.

Beyond the actual colouring process with Omegaplex 1, there’s the Omegaplex 2 conditioner that you apply after rinsing out the colour. Because this conditioner also has Plex in it, your hair’s getting an extra dose of care at the end of the process.

Then there is an extra step in the box. This is Omegaplex 3, which you complete as a conditioning treatment three weeks after you colour at home.

This extra treatment helps to rebuild your hair and strengthen it to make it feel as good as it did when you first coloured.

Source: hair romance